I truly believe that good photos are at the heart of every business and brand. Photos are how we connect to our audience. They allow us to tell and show a story. However, if your blog photos are bland or boring, it is hard to stand out.
Why am I so passionate about good blog photography? I have seen FIRST HAND how improving my blog’s photography has impacted my business. I now get sponsorships because brands love the photos I take. I have had companies reach out to me LOVING the photos I produce for their business asking if we can do another partnership. Today, I am going to share with you five easy steps I took to improve my photography that you can incorporate into your blog including photos from “then” and “now” showing how I have improved.
If you are going for a light and airy look, don’t shoot flat lays on a wooden desk. Purchase a white presentation board from the craft store and do flat lays with this. Be aware of the colors in your photo as well. If something is standing out (in a bad way) then move it around. I also recommend taking a variety of photos incorporating different colors. You never know what later on you think will fit better with your brand.
Stick To Branding
Speaking of branding, STICK TO IT! Don’t post photos on your blog that don’t fit with your brand. Personally, I aim to create photos that are bright, clear and incorporate more “pastel” colors. Do I always fit this 100%? Of course not. However, I try really hard to make sure that my photos look cohesive and on brand as much as possible.
Rethink Your Flat Lay
Flat lays can be super cute and creative or they can be bland and boring. Take the two photos below for example (both of which I took). The “then” photo is fine but it is honestly somewhat boring. There are weird pieces of napkin/menu sticking in, the coloring is off and there is nothing that makes this pop. The “now” photo is a lot brighter. It stands out and it is a photo that I love. I thought through the shot when I took it, making sure that the food looked great, the utensils were properly laid and even took the time to hang the coat just right to stand out in a cute way. Sure, it took more thought/work than the photo on the left but ultimately it was worth it because it created a great image. This photo was even featured on the Town & Country Instagram.
Good Light is Your Best Friend
Seriously. The lighting will make or break your photos. If you only focus on one thing when you go to take photos for your blog, try and make it the light. The photo on the left below was done at night with my desk lamp facing it. The photo on the right was done with all natural light coming behind the flowers.
Show Your Personality
Don’t forget to let your personality shine through in your photos. Be creative and allow yourself to take risks! It is a learning process and it takes time to get better.