I’ve never sat down and told “my blog story” so I thought it would be fun. If anything, this should show you that blogging is a winding road and a messy journey. There is no such thing as “overnight success” but hard work and dedication pays off eventually.
Blog #1: Rivers and Roads
About three years ago, I sat down on Weebly and created my first ever blog post. It wasn’t fancy, the template was free (and so was my Weebly domain name) and I had no idea what I was doing. I had named my blog after my favorite song at the time that talked about moving far away from home. I had just moved from Utah to Massachusetts for college and was going through some major changes in my life that I wanted to share.
Like most bloggers, I started simply to share photos with friends and family and thoughts on my college experience. I didn’t even know that you could make a career out of a blog. I had never heard of Gal Meets Glam, Barefoot Blonde or any of the “top influencers” in the industry. I didn’t realize that bloggers got paid to share their photos and writing. I was SHOCKED to find out that a lot of these people started off the same way I did–with a cheap domain name and a passion for story telling.
I stuck on my www.weebly.com domain for a while but then realized that I wanted to upgrade to my own domain and I wanted to be more “legit” like the big bloggers (aka helloooooo WordPress!).
Rebrand: C’est La May
When I switched to my own domain, I also wanted to rebrand my name into something that I thought would be more original. Unfortunately, I think I went a little too original with “C’est La May” because no one could ever pronounce, spell or find my blog (for good reason, I tried to be clever and mix French and English but it just turned out weird). However, I will never forget January 2016 when my best friend Anna and I curled up every day in my bed during our winter break and developed our blogs together.
Rebrand (#2) : Endless May
In Spring 2016, I decided that a (second) rebrand was very necessary. Although it had only been a few months, the whole “C’est La May” thing wasn’t working too well. I wanted something that radiated joy, happiness and unending positivity. Dani suggested “Endless May” and it (clearly) is a name I still love.
The Summer Things Got Real
In June 2016, I started an internship in Columbus, Ohio and, to be quite candid, I hated it. I had no car and only a few friends that I had made at work. I lived in a really weird area (aka the only things around me were the office I worked at, a mall and farmland). I didn’t really like the job either–it wasn’t a great fit and I felt like I was missing an outlet for my creativity. When I would get home after work, I would do an hour or two of blogging work.
Soon enough, I was enjoying it so much that I started to do 7-8 hours per day after work. I was working 40+ hours per week at my internship and 40+ hours a week on my blog. My page views were shooting up and I was starting to land brand deals. The best part was, I was ENJOYING it. Compared to my “day job”, my blog work felt fun. I looked forward to it every day.
I Owe It to Sara
I would be omitting a large part of my “blog story” if I didn’t mention Sara. Sara is a Wellesley alum (where I am a senior) and is one of my best friends and mentors. She runs three major blogs, Sara Laughed, College Compass & Seasons Illustrated and is a full time blogger now. Needless to say, she is one of my biggest inspirations and I am a huge fan of her blogs. I have learned so much from Sara and I owe so much of my “blogging success” to her words of encouragement and advice–she taught me SO MUCH about this industry.
My Time Abroad
When I went abroad, I had a bit of an identity crisis. I had spent all summer branding my blog as “college lifestyle”. I put up tons of college content and really targeted college students with my social media posts. However, when I went abroad, something inside me clicked. I was finding all these passions that I never truly knew I had. I began to really fall even more in love with photography (and since have launched my photography site!) and question whether or not the current academic path I was taking was the right one for me.
I learned that there is so much more to life than grades and school and top test scores. I began to see the world around me (fifteen countries in five months in fact!) and I realized that the direction of Endless May needed to change in order to stay authentic to my passions.
Flash forward six months, and I am still not quite sure what the direction of Endless May is. I will be graduating from college in about a year and to be completely honest, I have no passion in creating “surviving twenties” content (disclaimer: I enjoy reading it and have respect for those who create it but I don’t feel compelled to write it..at least right now). However, I am sticking by the same principle I have maintained through my entire blogging journey: produce content that you enjoy writing. If you don’t enjoy it, why do it?
Until next time,